YouTube is expanding its Super Thanks feature to all eligible creators in the YouTube Partnership Program, the company announced on Tuesday. The guide allows viewers to tell the creators of the uploaded video. The company says millions of creators in 68 countries will now have access to the money system. Prior to this expansion, the feature had an infinite number of creators. Eligible creators can now enable Super Thanks using their YouTube studio.
The feature allows viewers to show their extra appreciation for the paid video creators with one of four pre-set amounts, between $ 2 and $ 50. Viewers can now also edit their comments with Super Thanks. Previously, if you sent Thanks Super, the message given to the creator was broken by “Thank you!” YouTube says that the option to customize your message will drive interaction between creators and their fans.
When you submit Super Thanks, you will see an active GIF immediately in the channel video and you can send a comment indicating your purchase, which the creators have the option to like.
“Every day, YouTube innovators help me learn or achieve something new – from baking dough during a disaster to fixing a bike last week,” said Samantha Stevens, director of digital content at YouTube Digital Products. she said. “Imagine if you could be especially grateful to your favorite creators or show special thanks to videos that taught you something new or helped. Thanks to Super Thanks, now you can.”
Super Thanks is one of the Best Digital Features on YouTube, which is what the platform calls any product that allows fans to stream content creatively. YouTube also has a Super Chat fundraiser, which is a way for creators to make money from their live stream. There is also a Super Stickers format which is for fans who want to show their support and connect with their favorite creators.
Early YouTube tools for direct payments to creatives were often seen as a way to cope with the collection features of Twitch, but the company was able to separate it from Twitch when Super Thanks was launched. The feature goes beyond sending payments during a live stream, and instead allows viewers to support private video streaming creators.
Even Instagram, which allows users to send creative payers during a direct transfer through the Symbols, does not provide a way to send a single payment for posters or reels. Interestingly, Tumblr, has a payment method that allows users to send one-time mail payments to the site.
YouTube says it is always looking for new ways for creators to diversify their revenue, indicating that we may see a fundraising tool in the future.