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Wordle brought “tens of millions” of new users to the New York Times –

New York Times financial results for the first quarter clarify what we all know: people really like it Wordle.

The story you now know: Josh Wardle made a fun little word game for his partner, he shared it with some friends (which happened to some of the most influential tech people, since, Wardle has worked in places including Reddit and MSCHF), which are shared. many other friends, and finally, it was up to everyone with an internet connection to talk about it.

At first, Wardle did not try to take advantage of his lack of advertising, a simple word game. But responsible for playing the word virus is a big decision, so at the end of January, he sold the New York Times game for an undisclosed fee of “lower numbers.”

“If you follow Wordle’s story, you will find that NYT games play a big part in their origins, so this move seems natural to me,” Wardle said. Twitter. “Once the game moves to the NYT venue, it will be free to play for everyone, and I will work with them to make sure your successes and lines are protected.”

About three months after the sale of Wordle in the New York Times, the paper announced today that the game brought “tens of millions of new users to the first Times.” This resulted in the best quarter of the company ever for pure gaming customers. Although Wordle is free, the New York Times has secretly advertised its other games such as Bee Spelling through Wordle. Joining Sports New York Times costs $ 5 a month, or $ 40 a year.

When Wardle spoke to TechCrunch weeks before the purchase, he noted that the New York Times Games served as a game promoter. Unlike previous anti-virus games – think Flappy Bird – the game is not addictive, as you cannot play more than once a day. Game design is intentional.

“My partner and I play a lot of New York Times games, and they follow that one-day process,” he told TechCrunch.

Also similar to The Times, Wordle creates a sense of community among players, as everyone solves the same puzzle. Wardle added, “One interesting thing to look back at, is that Wordle could be one day, but if everyone had a different word for that day – if the word was indirect but you still can only play one – it’s not going to do it the way it does. “

But what may have pushed Wordle to an unexpected virus level is the ease of sharing the results on Wordle net.

People share their results in Wordle on WhatsApp conversations, Facebook posts and their mother’s posts, but Twitter has played a big role in its popularity.

Twitter data scientist Lauren Fratamico has published a Case learning Yesterday I was investigating how Wordle spread on stage over time.

The study revealed that 3.3 million people have tweeted Wordle since mid-October, a total of 32.2 million tweets. Tweets about Wordle have garnered over 6.6 trillion views, 58 million likes, and 9 million responses.

At its peak, there were 500,000 tweets on Wordle a day – but, the peak in late January coincided with the purchase of the New York Times game, which really helped with the talk. While there has been a gradual decline in tweets about Wordle (currently, it is around 200,000 per day), that does not mean that people are not playing much. Instead, it may be a bit tricky to share your scores every day.

“One thing I would say is that most players don’t actually post their results on Twitter,” Wardle told TechCrunch in January. “There is an account called Wordle Stats that looks at Twitter, then collects all the social networking sites, then posts the next day and says, ‘Well, 30% of the people got it in four,’ and I think it was two days before it was collected. 100,000-wax. At that time, almost 2 million people were playing Wordle. “

In case you were wondering, given the sample size of people who posted Wordle results on Twitter, the hardest word was SWILL (2/19/22), which took tweeters an average of 4.88 units to sort. The simplest was PLANT (4/22/22), which solved an average of 3.32 doses.