Copyright infringement

Scammers snatch up expired domains, vexing Google –

The network is alive object – ever-increasing, ever-changing. This is beyond just what is on the web; All parts can be stolen and confiscated, allowing the edges of the internet to be a little smaller in your city: Wait, isn’t Queen Milk here?

For example, if TechCrunch forgets to pay the domain registrar, TechCrunch.com will expire (June 10, correctly). At this point, some business people can take over the domain and do bad things. Now, if TechCrunch.com suddenly turns red instead of green and sells penis enlargement pills instead of hitting the big news and the same horrible punishment, you think it’s something exist. But black hat SEO Criminals are more deceitful.

When they capture a domain, they will usually point the website to a new IP address, reactivate the site, and restore it to the nearest original, and leave it for a while. When the IP address changes, SEO experts claim that Google is temporarily “punishing” the domain by lowering the rating.

This is called “sandboxing,” or “sandboxing season,” and during this time, Google is setting up a notice domain. When Google determines – sometimes erroneously – that the IP address change under the domain was partly a move from one web host to another, the theory is that the domain will start to upgrade rise in rank again. That is when the new owner of the site can start their secret business: Link updating to send traffic to new places for example, or keeping traffic as it is and adding link links to make money from visitors. At the far end of spectrum scamming, they can use the good name and reputation of the original business to deceive or mislead users.

Since its inception Page Level In 1996, Google relied heavily on trust transfers to determine what makes a good network. The location of many highly trusted networks is, in general, reliable. Links to that page can also be used to measure trust. Simply put, it comes down to this: The more links that come from the high-quality sites a site has, the more it is trusted, and how well it ranks the search engines.

You do not have to dig deep to find examples of domains, at first glance, look legal, but these are secretly transferred for another purpose.

While bad actors can take advantage of this fact, it is also something that happens on the internet – sites move from one guest to another every time for legitimate legal reasons. Like Google Search Links, Danny Sullivan, pointed out when I talked about domains that happened last week, TechCrunch itself has had several changes in ownership over the years, from AOL, Oath, Verizon Media, Yahoo, which itself bought Apollo Global Management. Whenever this happens, there is a chance that new corporate executives will want to move products to new servers or technology, which means that IP addresses will change.

“If you had bought a site – even TechCrunch; I think it was AOL who bought you guys – the domain registry would have changed, but the site itself did not change the nature of what it does, the content it presents, and the way it works. [Google] can understand if domain names change ownership, ”Sullivan said, pointing out that it is also possible for content to change without altering the underlying structure or network appearance. “The site may have redefined its logo, but just because it has reinvented itself does not mean that the basic functions of what it was doing have changed.”

The sale and sale of the expired fence

You do not have to go far to find places to buy old fences Serp.Domains, Odys, Spamzillaand Juice Market are some of the most active in the business. (As a reminder, I posted a rel = "nofollow" all three of these HTML links in this article. They don’t get the sweetness of TechCrunch’s sweet juice in my watch; as mentioned by Google her developer document; “Use those nofollow Evaluate when… you would prefer Google not to link to your site… linked page. ”)

Photo from Serp Domains, which lists nearly a hundred sites for sale, noting that “old-fashioned animals do not affect the sand-box effect.” The company lists prices ranging from $ 350 to $ 5,500, with the original registration years between 1998 and 2018.

“Find fallen fences that naturally got (almost impossible to find) powerful backlinks as they were real businesses,” Odys advertised on her page, adding that she are out of the soil box one mile, [and] already owned organic, reference & direct, type-in ​​traffic. “

These sites sell everything from a few hundred dollars to thousands of dollars. Seeing sites drop out of the “sell” list and then popping up online shows that some of these domains end up being morally questionable and the worst fraud.

It is easy to determine why the so-called “black hat SEO” folks are ready to go through all the difficulties: Building a scraping domain, filling in high quality stuff, waiting for people to connect with you, and doing everything the book does taking for-flippin’- forever. Finding a short haircut for months, if not years, out of the way that adds to the ability to make quick money? There will always be people willing to go for something like that.

“Google has listed immigration links as one of the top three factors,” said Patrick Stox, a product consultant at Ahrefs. “It contains what will be the most important, but your proper connection will give them a strong dimension.”

What spammers do

Spammers buy expired domains and use search engine (SEO) tools such as Ahrefs to estimate how valuable the site is; It checks how many links are going to the site and how valuable those links are. Linking to TechCrunch or the BBC or WhiteHouse.gov will be very valuable, for example. The link to Medium.com’s random blog site is probably less.

When they acquire and purchase a domain, they will use the same thing WayBack machine to copy the previous version of the site, paste the server into place, and – voila! – The place is back. Obviously, that is both a trade and a copyright infringement, but if you are in the market for theft or fraud, that is probably the least of your crimes against human dignity, never take it for granted.

Over time – sometimes weeks, sometimes months – Google closes the sandbox and is effectively tricked into accepting the domain as the original. Traffic will begin to pick up, and black hat SEOs are ready for the next phase of their plan: selling products or cheating people. There are whole guides on what to do next To use this blockchain, including verifying that there are registered trademarks and redesigning a full domain or specific pages on the domain using the so-called 301 redirect (“permanently moved”).

“When the site goes offline [Google is] I’m just going to downplay all the relationship signs. This usually happens anyway when the page crashes. The more difficult part will be that one of these signs will return to the new owner. I do not think so [Google has] He has always really responded to this, ”Stox explained. But if the same site with the same type of content – or very similar content – returns, it is likely that the links will start counting again. If you were to be a tech-savvy site and now suddenly become a blog-eater, all the old stuff is likely to be ignored. “

As with any SEO, however, not everything is cut and dried; It turns out that the negative signs continue to fall on the fences, so it stands to reason why the positive signs do, too.

“It’s interesting, because sometimes the penalties will still go on, no matter what the content of the new venue,” Stox said. “Then certain things may still be affected. There is a huge list of Google fines – like backlink spam, spam content, paid links, etc. They can continue to the new site, and sometimes people will buy … Expired domain and set up a new site.

Sullivan assured us that the big search engine knew what was going on and that it was in control of things.

“It is not only fair to say that all the purchased sites are spam, therefore, they should be treated as spam,” Sullivan said, pointing out that the company’s spam filters are there to protect investigators. “WHen real spam is happening, we have all the spam-fighting systems in place. There are millions and millions, if not hundreds of millions of them [pages and sites] that we constantly protect the top search results. One example I like to use for people to understand how much work we do on spam is this: If you enter your email spam folder, you go, ‘Wow, I haven’t seen all these emails.’ That’s something that used to be but does not come out because your system says, ‘No, this does not really apply to you. This is spam. ‘ That is what happens in search always. If we do not have strict spam filters in place, our search results will look like what you see in your spam folder. There is a lot of spam and our systems are ready to handle it. “

There is no doubt that Google is doing a lot to protect us from spam, and yet there are growing industries for the high cost chain available, whether it be honest attempts at hacking or malicious actions.

Growing industries

You do not have to dig deep to find examples of domains, at first glance, look legal, but these are secretly transferred for another purpose. Here are a few I have encountered.

One example is the Pay Permit Project, which used to live on payleaveproject.org, but moved to its site USpaidleave.org once. Unfortunately, someone at org did not update and / or direct the previous domain, and the site worked hard to ensure that U.S. workers can get paid family leave now, well … helping families grow in different ways different. ways:

Image courtesy of payleaveproject.org, which now appears to be a type of site linked to erectile dysfunction tablets.

Another shocking story is Genome Mag, which lasted from 2013 to 2016, happened, then returned online as a different magazine that the original owner is not in control.