Samsung’s The Frame TV 2021 with 4K QLED display

The Year 2021 Has Arrived! The New Samsung TV is Smarter, Classier, and Innovative, with Customizable Bezels and a 46 percent Thinner Profile.

The Frame TV 2021 is the latest addition to the South Korean tech giant’s premium offerings in the region. When it comes to the new TV’s specifications and features, it has a 4K display on the front that the company claims offers 100 percent color volume and supports Quantum Dot technology. The Frame TV 2021 is powered by a Quantum Processor 4K chip, which enables artificial intelligence-powered upscaling and auto-optimization of SpaceFit Sound settings.

Samsung has even preloaded the TV with over 1,400 art pieces that can be viewed even when the TV is not in use. This feature is enhanced by the customizable bezels and a 46 percent thinner frame compared to its predecessor, giving it the appearance of a real picture frame. The new version of The Frame TV 2021 has a whopping 6GB of internal storage, up from the previous model’s meager 500MB.


Samsung 108 cm (43 inches) The Frame Series 4K Ultra HD Smart QLED TV QA43LS03AAKLXL (Black) (2021 Model)

Samsung 108 cm (43 inches) The Frame Series 4K Ultra HD Smart QLED TV QA43LS03AAKLXL (Black) (2021 Model)

  • Resolution : 4K Ultra HD (3840 x 2160) | Refresh Rate : 60 Hertz | QLED Panel
  • Connectivity: 4 HDMI ports to connect set top box, Blu-ray speakers or a gaming console | 2 USB ports to connect hard drives or other USB devices
  • Smart TV Features : Voice Assistants | PC Mode | Universal Guide | Auto Game Mode & Game Motion Plus | Super Ultra Wide Game View & Game Bar | Web Browser | Screen Mirroring | Supported Apps : Prime Video, Hotstar, Netflix, Zee5 and many more
  • Sound: 20 Watts Output | Powerful Speakers with Dolby Digital Plus | Surround Sound | Active Voice Amplifier
  • Display: Ultra HD (4k) QLED Panel | Customizable Bezels (Sold Separately) | Dual LED | Quantum HDR & Certified HDR 10+ | Supreme UHD Dimming | Mega Contarst | Slim Fit Wall Mount | 100% Color Volume with Quantum Dot

Last update on 2021-12-28 / Affiliate links / Images from Amazon Product Advertising API

The TV also includes support for the Bixby and Alexa voice assistants, as well as AirPlay 2. It comes with the One Remote and is packaged in environmentally friendly packaging. The Frame TV 2021 will be available in 43-inch, 50-inch, 55-inch, and even 65-inch sizes, with prices starting at 61,990 INR (roughly 850 USD). It will be available for purchase on the company’s official website, Amazon, and Flipkart beginning June 12.

Specifications for Samsung’s The Frame TV 2021

Samsung’s Frame TV 2021 has a 4K QLED display with 100 percent color volume and Quantum Dot technology, according to the company. The TV is equipped with a Quantum Processor 4K, which enables artificial intelligence (AI)-powered upscaling and auto-optimization of SpaceFit Sound settings. Although The Frame TV 2021 can be mounted on the wall, Samsung also includes a height-adjustable TV stand for a more traditional picture frame-like experience.

The Frame TV 2021 has an Art Mode that allows users to choose an artwork to display on the screen when the TV is not in use, which is one of its main selling points. There’s also an AI-based auto-curation technology that claims to suggest a specific piece of art based on customer preferences. The new TV models also have a 6GB storage space, up from 500MB, that is dedicated to storing up to 1,200 photos in UHD quality.

You can purchase new artwork directly from the pre-installed Art Store, which has over 1,400 pieces ranging in price from Rs. 1,199 to Rs. 1,999. Samsung also offers an Rs. 299 monthly subscription to the entire Art Store collection.

If you don’t want to hang artwork, you can use the SmartThings app or a USB flash drive to upload and display your photos on The Frame TV 2021. You can customize your photos with five different mat layout options and a palette of 16 different colors. You can also change the color and style of the bezel.

The One Connect Box, which is paired with a single, translucent cable, is included with the Frame TV 2021 to provide a clutter-free experience when connecting peripherals such as a set-top box or a gaming console. Samsung has also included motion and brightness sensors, which will automatically adjust your viewing experience based on the surroundings.

The Frame TV 2021 has Bixby and Alexa voice assistants, just like other smart TVs. It also has a preloaded Multi View option that allows you to watch two screens at the same time. You can also use Music Wall visualisations to add ambience to your room while listening to music through headphones or through the speaker on your smartphone.

AirPlay 2 support on the Frame TV 2021allows you to stream content from an Apple device. In addition, the TV has Samsung TV Plus access, which allows it to stream live TV content.

Samsung has included its One Remote with the Frame TV 2021, which has a self-charging battery and solar cell technology. The TV also comes in an eco-friendly package that can be turned into a cat house or a bookshelf.

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Features of The Frame TV 2021

The Frame TV 2021
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Make Your Style Your Own

The Frame 2021 will raise your home’s aesthetic quotient by allowing you to customise the bezel colour and style options to complement each space in a unique way. Whether you’re designing based on a room’s location or a unique colour pattern, the Frame bezel comes in two colour options: White and Teak. They provide a tasteful contrast and subtle aesthetic complement. It also includes a new height-adjustable TV stand that was designed specifically to accommodate the sound bar for a clutter-free appearance.

For the Art Appreciator in You

When The Frame isn’t being used as a TV, it switches to Art Mode. This is one of the most unique and spectacular features of the device. The Frame TV 2021 includes additional original artworks to suit individual tastes, as well as the ability to curate your own personal art collection from a growing library of over 1,400 works from world-renowned institutions.

It also comes with AI-powered auto-curation technology that suggests artwork based on your preferences. The Frame TV 2021 now has a larger photo storage capacity of 6 gigabytes, up from 500 megabytes previously, allowing you to store up to 1,200 photos in UHD quality.

Price, Promos, and Where to Buy

Starting at INR 61,990, the new Frame will be available on Amazon, Flipkart, and Samsung’s official online store Samsung Shop. From June 12, 2021, it will be available in four screen sizes: 43-inch, 50-inch, 55-inch, and 65-inch.

From June 12 to June 21, early bird customers of The Frame will receive a complimentary bezel worth up to INR 9,900.

On No Cost EMIs on HDFC debit and credit cards, customers can get a cashback of up to INR 3,000. It comes with exciting no-cost EMI options on leading banks for up to 24 months.

A one-year comprehensive warranty and a one-year additional panel warranty will be included with the Frame 2021.

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