It is the second day of NewFronts, and the announcements continue. Roku today said it will expand its reach in the hope of targeting viewers who support lifestyle, cooking, home renovations, and real-time television. The company has two new production deals with Marquee Brands and Milk Street Studios, giving Roku Channel seven original series including food & lifestyle personalities Martha Stewart, Emeril Lagasse, and Chris Kimball.
The deals will also bring in more than 3,000 pieces of library content, adding more than 70,000 programs already in the streamer. Coming to the service are the previous episodes of “Martha Bakes,” “Martha Stewart Cooking School,” “Martha Stewart Living,” “The Content of Emeril,” “Emeril Live,” and “Christopher Kimball’s Milk Street Television.”
The original original series coming to the Roku channel include “Martha Cooks,” “Martha Holidays” (work title), “Martha Gardens,” “Emeril Cooks,” “Emeril Tailgates,” “Milk Cooking School,” and “The Milk Road. My Family Food.”
Rob Holmes, Vice President, Programs, Roku, said in a statement,
“We are excited to bring our viewers to the forefront of the food and culture scene of Martha Stewart, Emeril Lagasse, and Chris Kimball – for free. Successful creation continues to make it an attractive place for information and established partners to enhance their program and reach an engaging audience with their level of engagement. at Roku with Marquee Brands and Milk Street Studios demonstrates our unique ability to drive value across the flow environment system. “
In its earnings report for Q1 2022, Roku Channel reported a total of 20.9 billion hours spent, up 14% from the previous quarter. These new deals highlight Roku’s interest in free food and the essence of the lifestyle of its viewers and how the company plans to continue customer growth.
During the show, Roku also shared that it will add even more original content to Roku Channel, such as its first Spanish series “Delicioso,” home improvement programs such as “Loyal Updates” ah “with Lizzie Mathis and Jessica Alba, and more.
Holmes said the new paper was chosen to cater to audiences who love this type of content. “Great dramas and comedies, an amazing lifestyle show, new realities and competitive styles built for the rising generation.” He later announced Roku Channel’s new rom-com reality “To Paris for Love: A Rom Com,” because his argument was that the streamers “love real love in dating – because who doesn’t?”
2021, Nielsen said that in all areas, in fact it was the highest competition on the flow lists. At a time when big competitors (such as Netflix) are jumping on the bandwagon of content, the FAST (free TV-supported advertising service) is posing as an attractive option for the vast majority of viewers who want free content.