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Liquifi is building the “Carta of web3” for companies issuing tokens on the blockchain –

Hat tables at the start of Web3 may look very different from traditional ones. Instead of equalizing in the form of employee motivation, as a standard startup, crypto companies often choose to produce tokens that represent ownership. Labels are completely unique assets with their own complexity, rules, and rules.

Arta desktop management software company ordered $ 7.4 billion last August for its tools to help companies navigate the production of equity, compensation, and related challenges. Although Arta has been around for almost a decade, there are new beginners looking to replicate its form in the budding web3 startup, with a focus on brand management – LiquiFi.

Due to the new brand of label-based compensation as a widespread practice, many web3 companies are managing their desk tables, using standard, home-based systems and spreadsheets, said Robin Ji, CEO and co-founder of LiquiFi told TechCrunch.

LiquiFi, part of the Y Combinator’s Winter 2022 package, helps startups automatically automate their brand alliances, manage their branded table helmets, and produce branded donations according to the rules, Ji said. Ji and LiquiFi co-founders and CTO Oliver Tang recognized the challenges associated with brand-based compensation after working with other crypto companies, Eco and Set Labs respectively.

Since its inception last year, the company has lived in Ethereum and Polygon, and has “rapidly expanded to other chains,” Ji said. While he did not share the number of customers the company is working with today, he said LiquiFi’s customer list includes both the large and small DeFi protocols launching a brand for the first time.

“We definitely have a long list of customers who are starting a brand, but have not yet boarded,” Ji added.

Symbol management is different from equity management because of some fundamental differences between the two categories of assets, Ji said. Signs are more active than equality – you can vote, share, lend, and give fluids, he added.

Another important difference is that when cultural equality is transferred, legal documents and agreements serve the purpose of ownership monitoring. Conversely, when the signals are transferred, the asset goes to the blockchain and the hold transfer takes place, Ji explained. The technology required to transfer tokens can be complex, sometimes requiring companies to write a specific code.

“Traditionally [platform like] “Arta, you basically click on the buttons, you work with the lawyers to make deals, and you send them to sign, and that is basically the transfer of property,” Ji said. “But with symbols, there is that, plus real assets being transferred, so the technology component is one thing. Labaad The second component of signals is general knowledge of compliance and methods.”

LiquiFi helps companies on both sides. Its production today is aimed at companies that already have their own brand or are about to launch. And finally, though, Ji hopes to add features that can serve customers better before launching a brand by helping them identify allocation and distribution strategies that can lead to the best return for all parties involved. production process.

Basic products include a dashboard where customers can see their smart contracts and their high-quality brands as well as their tax compliance features. LiquiFi is also working on a product that allows individuals with branded or worn labels to earn more production of those labels while available – a new capability that no other company has ever produced before, Ji said.

The startup announced today that it has raised $ 5 million in seed investments led by Dragonfly Capital Partners. Nascent, Alliance DAO, 6th Man Ventures, Robot Ventures, Y Combinator and Orange DAO also took part in the round, as well as investors in the popular crypto space including Balaji Srinivasan, Katie Haun, Packy McCormick, Anthony “Pomp” Pompliano, and Anthony Sassano.

LiquiFi plans to use the funds to invest in product development, design, marketing, and sales, Ji said. The company also hopes to hire a consulting firm and form a recruitment team, he added. In terms of adding compatibility with other blockchains, he said the company plans to launch EVM-compatible ones, namely Solana and Terra, in the near future.

The company’s fundraising process is moving fast, Ji said. He hopes the business will be able to move faster.

The biggest danger we have is to make sure we move as fast as possible [crypto] The market is moving, because if we do not do it, then we will be left behind, ”he said.