Copyright infringement

Instagram to improve its ranking system to better highlight original content –

Instagram head Adam Mosseri announced today that the company is revamping its ranking algorithm to reflect the original content more on its platform. Following the announcement, a major social media spokesman told TechCrunch via email that Instagram was changing its ranking algorithm to prioritize the distribution of original content, rather than delaying content, in places like Reels tab and feeding.

“This is particularly focused on the original idea,” Mosseri said visually shared his channels on social media on Wednesday. “If you create something from scratch, you should get more security if you share something you got from someone else. We will do more to try and evaluate the original information more, especially compared to reprinted information. “

Instagram explained that the platform will now be less likely to recommend Reels relocation already in the app. The company is also likely to recommend merging accounts and sharing information with other users. Instagram noted that since it recommends a lot of content on the app, it believes it is important that credit, distribution, growth and fundraising go into the original creator.

In response to a tweet ka Social media consultant Matt Navarra, Mosseri noted that Instagram has already worked to highlight the original content, but that it relies heavily on this direction and will continue to do so.

“When we rely heavily on recommendations, it becomes increasingly important not to overestimate the value of integration, because that is bad for creators, and therefore bad for Instagram in the long run,” Mosseri said on his Twitter account. .

Instgram is flooded with popular meme accounts that reload trains for other users who often receive large numbers of participants and millions of views. The new change means that these accounts may no longer have the same access they do now, as the platform is working to strengthen the original creator.

In addition to the announcement of the prioritization of the original content, Mosseri also touched on two recent openings: product labeling and enhanced labeling. Earlier this week, Instagram announced that the branding, which was previously only available to creatives and brands, is now available to all US users with general accounts. Now, all US users will be able to tag business products set up for Instagram Shopping. The company said the expansion will make it easier for people to find out what products they are following and for businesses to grow their audience on the site.

In terms of enhanced branding, Instagram launched these earlier this month. They aim to make it easier for creators to secure their work. Instagram says the enhanced logos allow users to share and see the unique contributions that the creator makes to a photo or video feature. The creator’s unique feature section highlighting their role will be displayed in the logo. With these new features, creators will be able to tag other creatives in their posts to give more about their work.