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ImagineAR launches a ‘FameDays’ app for celebrity AR greetings –

The beginning is called Imagine started and Famedays mobile app to allow fans to enjoy the life-size hologram messages of celebrities and celebrities. Some of the most popular AR greetings currently available on the app include boxer Tyson Fury, baseball athlete Pete Alonso, footballer Von Miller, wrestler Ric Flair, television star Blake Hortsmann, and others.

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TechCrunch spoke with the founder, president, and CEO of ImagineAR, Alen Paul Silverstieen, about how the company got started as well as a new startup.

Launched in 2018 and focused on leveraging AR as an opportunity to engage a sports fan. ImagineAR provides AR self-publishing CMS (content management system) in the cloud that allows businesses (professional sports professionals, retailers, etc.) to create an AR customer experience in 60 seconds or less without the need for programming. It is capable of supporting any type of content, be it MP4, JPG, PNG, OBJ, or FBX. The site has a built-in chroma key, which means the company uses visual effects and post-production techniques, combining two video-based video colors. The AR experience is delivered directly to anywhere in the world.

ImagineAR engages fans of AR hunting, holograms, and other unique techniques used in technology. It started with local Erie teams like the Bay Hawks, and eventually became what it is today – working with companies like GrubHub, AT&T, and LaLiga teams like Real Sociedad.

Eventually, Silverstieen began to see a customer model, as they often requested holograms for their AR campaigns. That’s when the company decided to create an app that focuses on this issue, targeting celebrities and real TV stars.

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Famedays allows fans to take a photo or record a modern version of their favorite star and look like they are standing next to real life.

A variety of general greetings are available for special events such as birthdays, anniversaries, holidays, sex, etc., priced at around $ 20 or less (minimum price is $ 4.99).

Famedays has no plans to personalize pre-recorded greetings or use AI or deep fakes. As much as you can send e-greetings to a loved one with your own text message that looks like a text box, this is as far as personalization goes.

“We wanted to make it accessible and affordable to anyone in the world, which is what FameDays is all about. When you get FameDays, you personalize the accompanying messages automatically so you can write any message that is, ”Silverstieen said. But no, we will not go in and use AI or deep fraud. I think it eliminates what the brand is, what the players are, and what they represent. I want them to communicate and be themselves in a more general way. “

Ability to record Famedays videos with general greetings such as “Happy Birthday,” allowing fans to record videos by standing next to their favorite artist. Gifts then take the bulk of their income or donate income from their elective foundation. Alen would prefer not to go into detail about how many celebrities make every FameDay video, he said.

Silverstieen said the company’s goal is to take Famedays across the entertainment venue, working with influential TikTok and other content creators, until finally, the platform will give these figures the public the ability to publish their own Famedays videos and make them ready for the platform they are targeting.

ImagineAR has also now signed with the bull riding professional association so it says “be aware” of the bull riders (and even the real bull) who are likely to continue on the scene.

Programs like this are not new but Famedays combines celebrity support and greetings, so it’s fun to watch.

TechCrunch tried the Famedays program for ourselves, choosing Ric Flair’s “Super Art Greetings” (because, why?). FameDays sent the greeting to a special place where we can then use the hologram on either iPhone or Android. When selecting a greeting, the app opens your camera and instructs you to point your device to the ground and tilt to set a “hologram.”

It took several attempts to put an AR hologram, sometimes the video recording was a bit bright. However, the end result was a bit ridiculous – and to side with Ric Flair’s AR style was kind of symbolic.