Types of real people as synthetically produced of real people who can be can be prepared to say anything that looks like a visual representation of the latest episode of Black Mirror.
But in reality, video-based production characters based on real people – who can talk about any product or topic, lifestyle-like – will be argued to be part of the next wave. walks in areas such as e-commerce and distance learning. Further, Hollywood celebrities can easily allow their avatar to describe the products, a scale that makes it impossible to visually record. But perhaps in reality, ‘digital twins’ like this make videos more convincing than the original characters, because of their human-like qualities.
The market for this technology is expanding. Key players in the position include SoulMachines (collected $ 135M) and Synthesia (collected $ 66.6M).
Back in 2020 we mentioned how The first hourstartups in New York and Tel Aviv which create synthetic AI-driven characters based on real humans, have closed a $ 5 million round of investment.
A total of $ 20 million has been raised for the Series A funding round led by Insight Partners. Also participating in the circuit were Galaxy Interactive, Remagine Ventures, Kindred Ventures, Semble Ventures, Cerca Partners, Digital-Horizon and Eynat Guez.
The company plans to expand its Reals platform, a platform that allows businesses to “directly create human-led video, from just text, within minutes,” the company said in a statement. produced by.
This, the company says, transforms people into human characters in business and professional use case. The human being is first photographed, and then the One’s AI Clock produces artificial twins. This could be a direct reception, a salesperson, an HR representative or a language teacher, for example.
To some extent, the Hour Pen’s vision of shifting to distant work means more visual and media immersive – like educational material – has become more important, more accurate. So this kind of scene people are well expanded.
Hour One CEO and Founder Oren Aharon said in a statement: “Soon, everyone will be able to have direct professional twins who can transmit the content of their name, speak any language, and measure their productivity. in ways that were previously unpredictable. “
“The power and accuracy of the AI product continues to develop at a very fast pace, and the First Hour is under surveillance,” added Lonne Jaffe, Managing Director of Insight Partners. “Write some text, and behind the highly scalable scenes of One Hour the infrastructure creates a fluid and realistic avatar scene with matching sound and images. The main idea of the team is to be able to to deploy this extraordinary capability of any software product or allow it to be called in real time through the API. “
Berlitz, a major linguistic and cultural training team, is now using the First Hour to produce a video, which includes video tutorials for thousands of videos. Hour One has also partnered with NBCUniversal, DreamWorks and Cameo, the latter of which allows celebrities to record paid videos for fans.
The appearance of the likes of SoulMachines, Synthesia and Hour One raises questions about how this technology is being abused as well. Water marking videos as ‘artificial’ may be one way to prevent this, but we are still swimming in unfamiliar water here. The First Hour says it has a code of ethics as its technology is used.
We will certainly see some of the ‘interesting’ situations that arise around this technology, which is growing much faster than those who started it themselves.