AT&T last reported the results of its entertainment business, along with Q1 2022 income left this morning. The company, which launched its WarnerMedia division earlier this month, is still in business for the first quarter. The company said that HBO Max and HBO ended in March with a total of 76.8 million global subscribers, up from 12.8 million a year, and 3.0 million a quarter ago. In addition, HBO and HBO Max domestic subsidiaries reached 48.6 million on March 31, up from 1.8 million from 46.8 million by the end of 2021 and an increase of 4.4 million annually.
Growth HBO Max and HBO strongly contradicted Netflix’s Q1 results reported on Tuesday, losing 200,000 subscribers – and is likely to point to some of Netflix’s potential growth.
However, AT&T also reported that WarnerMedia operating revenue fell 32.7% in one year to $ 1.3 billion. The company said during a revenue call, “WarnerMedia’s revenue decline reflects the increase in investment launched by CNN + and the expansion of new HBO Max.”
HBO Max spread to 15 countries in March. This statement could also support the claim that CNN + has spent nearly $ 322,000 on 2021, according to Kantar. CNBC recently reported CNN +’s major network may not pay, with less than 10,000 people using the service every day now, sources said.
With Discovery-WarnerMedia mega-merger officially shut down in early April, the company said revenue for WarnerMedia, including Warner Bros., Turner Networks, and HBO, rose 2.5% in the first quarter to $ 8.7 billion. Meanwhile, advertising revenue fell 3% to $ 1.7 billion due to low television viewership.
“We are excited about the potential for continued growth of HBO Max when the service launches in many new territories,” general manager John Stankey said in a revenue call. “Warner Brothers Discovery is well positioned to lead the change we are seeing in the media and entertainment. And like many of AT&T’s shareholders, with this promising new business share, we are excited to continue watching their successes and the value they create as one of the leading companies in the global media. “
In addition, registration revenue was $ 4.0 billion, up 4.4%, reflecting the growth of HBO Max. AT&T, the largest telecommunications company, allows some of its AT&T users unlimited plans to download HBO Max for free.
Topics and other revenues were $ 3.1 billion, an increase of 3.4%, “led by high-level revenue, HBO Max top licenses, and a portion of the lower TV license,” the report said.
The telecommunications company also shared ARPU (average per user revenue) with its domestic customers of $ 11.24, compared to $ 11.15 in the fourth quarter of 2021 and $ 11.72 in the first quarter of 2021.