Platforms like Figma have changed the game when it comes to how creatives and other stakeholders in the production and production team conceive and replicate two-dimensional designs. Now, a company called Graphic image took that idea into 3D, utilizing tools such as real-world headers to allow designers and others to better interact and better design product designs when done; The London-based company today announced a $ 33 million investment to take its business to the next phase.
Series A comes with Gravity Sketch over 100,000 users, including product design teams from companies such as Adidas, Reebok, Volkswagen and Ford.
Funding will be used to continue the expansion of the platform, with a focus on expansion. LandingPada collaborative approach she developed to support “designer” stakeholders to be able to see and provide feedback on the design process of the previous product development cycle.
The round is led by Accel, with GV (formerly known as Google Ventures) and former supporters of Kindred Capital, Point Nine and Forward Partners (all from round 2020) also taking part, along with individual investors unnamed. The company has now raised more than $ 40 million.
Oluwaseyi Sosanya (CEO), Daniela Paredes Fuentes (CXO) and Daniel Thomas (CTO), Sosanya and Fuentes met when they were both working on a joint design / engineering degree at the Royal College of Art and Imperial College in London. They also continued to work together on industrial design for the Jaguar Land Rover. In addition to these and other experiences, they both found that they encountered similar problems in the way they carried out their work.
Many designs in its early stages are often still hand-drawn, Sosanya said, “but the machine tools work on digital files.” That is one of the steps when an item is lost or difficult to translate: “From drawing to digital file is a very difficult process,” he said, involving perhaps seven or eight types of images. The same. Then technical drawings need to be produced, and then product design, all complicated by the fact that the object is three-dimensional.
“There has been so much inaction, that the final result has never come close to the original goal,” he said. Not only design teams were involved, too, but also marketing and production and finance and executive teams.
One thing is that we have to think in 3D, but the skills need to be learned, most of the digital image is designed to be covered, which translates to 2D surface. “People draw to bring ideas to the world, but the problem is that people need to learn design, and that leads to a lot of communication,” Paredes Fuentes added.
Even the sketches made by the designer may not be true to the original idea. “Communication and dialogue have greatly improved the process,” she said. The idea, she noted, is to work together early so that suggestions and possible changes can be made earlier, too, which makes the whole design and production process more costly overall.
Gravity Sketch Solution is a platform for enhanced computer vision innovation and virtual reality to allow groups of people to collaborate and collaborate on 3D from day one.
Gravity Sketch’s approach should be “agnostic” in its approach, Sosanya said, meaning it can be used from the first graphic to production; or files can be downloaded and installed on any software device used by a company; or designs may not have entered the physical space at all: more recently, designers have been building NFT objects on Gravity Sketch.
One thing they do not do is provide pressure tests or engineering calculations, instead of making the platform as unlimited as possible an engine for creativity. That promptly brought the process would be a “transgression of boundaries,” Sosanya said. “We want to be as limited as paper, but to the third party. We are feeding on engineering equipment but that will come after you come up with a solution.”
While there are many manufacturers and designers on the market today, very little has been built to address what Paredes Fuentes describes as “space thinkers,” and although companies like Adobe have made sales such as Allegorithmic to bring the 3D experience, yet have not yet received it. to produce a 3D design machine.
“It is very difficult to build a geometric motor from the ground,” Sosanya said. “Many did not dare to enter because it is a very difficult place because of the 3D side. Technology makes it possible, but adopting the approach we have is what led us to success.” This approach not only enables to “enter” the design process from scratch through real-time 3D environments (provides apps for iOS, Steam and Oculus Quest and Rift), but also to use computers and modern to collaborate. together together as well.
While many of the targets are to bring gadgets into the business world, Gravity Sketch has also found itself frustrated with education, with nearly 170 schools and universities also using the device to complete it. their programs. She said her income for the last year has quadrupled, although she did not disclose the exact amount. About 70% of its customers are in the United States
Funding will be used to further develop the collaborative features of Gravity Sketch’s LandingPad to better support non-designer stakeholders who are essential to the design process – reflecting Gravity Sketch’s belief in the great diversity of the design industry and its many voices in the process of development will lead to better productivity in the market. Companies – including the likes of Miro and Figma – have already disrupted the 2D space, enabling teams to quickly collaborate and collaborate on online workplaces, and now the integration features of Gravity Sketch is set to shake the 3D environment. Funds will also be used to enhance the platform’s creative tools and drive sales for the company, customer success and on-board teams.
“In today’s environment, online collaboration tools have emerged as essential for businesses that want to maintain and connect with their teams as quickly, accurately and efficiently as possible,” said Harry Nelis, Accel partner. said in a statement. “The design is no different, and we have been eliminated by the new Gravity Sketch, a collaborative design tool that is already changing the workflow of many industries. Moreover, we expect 3D design – along with the advent of reality ah – it will only grow in importance as the brands compete to build the emerging metaverse.The first natural attraction and the first logo by Oluwaseyi, Daniela and the Gravity Sketch team have already been confirmed as the customers are very good “We are very proud to work with them and help them realize their dream of a clean, sustainable and democratic design world.”