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Food Rocket blasts off after securing funding, grocery delivery deal with Circle K parent –

Many delivery stores start with a small, single city, building facilities for a specific neighborhood. Food missiles It took an extraordinary path, entering into a financing agreement with Alimentation Couche-Tard Inc. which puts its 15-minute delivery service to more than 14,000 conveniently located Circle K stores and seating-Tard locations.

We first met Chicago-based company and its founder and CEO Vitaly Alexandrov last year when we reported that Food Rocket was launched in the Bay Area, opposite Amazon Fresh, DoorDash, Instacart and Gopuff, which was not easily accessible. can not pay. each of the company footprints.

At the time, the company was raising $ 2 million, Alexandrov said of the perceived competition, “The level of competition in the U.S. market can still be managed, which is why we have the opportunity to become leaders in the rapid delivery of basic goods and furniture. We aim to replace the big brick-and-mortar supermarkets and change existing customer habits in terms of shopping. “

Rocket Rocket uses AI-enabled technology to manage warehouses, demand forecasts and optimize delivery time by predicting the nearest store that delivers the fastest delivery time and the lowest cost of coordination and order delivery.

“I understand that the business model is not food delivery,” Alexandrov told TechCrunch. “We are creating new customer habits. From day one, we got the idea to eventually turn all of our dark warehouses into small filling centers that will have local markets to deliver their products.”

The new $ 25 million investment in Series A, led by Alimentation Couche-Tard through the K Venture Fund, will enable Food Rocket to provide 26 countries and territories, including more than 7,000 in the United States. In total, the company raised about $ 30 million.

Speaking about the Circle K plan, Alexandrov revealed that it was a partnership that the company grew rapidly and was able to efficiently and efficiently achieve profitability faster than others. It will also be able to take advantage of Circle K measurement, customer concepts, marketing experience, shopping network and supply chain, while Circle K will be able to leverage its unique Rocket software Food to predict stock levels and workload of employees.

Alexandrov also said the funding would be used to expand its service to both Chicago – to open about 15 stores there – and San Francisco, and other cities, including Boston, Philadelphia and Los Angeles. Food Rocket plans to create more than 2,000 jobs in new locations and continues to be one of the few to offer full-time employment to all its passengers, he added.

In addition, he plans to start on the dark side of the business which will bring food that can be prepared in minutes – think of coffee, bags and pizza, which can still be delivered within 15 minutes. He also wants to take a step further eventually and bring in other products like phones.

The company typically carries about 3,500 products, and since its inception in California in 2021, 60% of customers are ordering again after their first purchase, while the car size is on average $ 30 per order. Revenue-wise, Food Missile is steadily growing by 40% per month.

“We aim to provide food delivery differently,” Alexandrov said. “Gopuff mostly focuses on snacks and beverages, but we want those of us to be like the losers, fresh and ready-to-eat, and we want to support local suppliers and brands.”