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Folk is launching its flexible CRM product –

DadThe next generation of CRM was started by a European start studio eFounders, is going live today. If you are a fan of TechCrunch, I have already covered Folk. Since then, the product has made some progress and is now ready for the most important moment.

“The biggest SaaS [software-as-a-service] The component is CRM. The highest value in the SaaS industry is Salesforce, “co-founder and COO Simo Lemhandez told me.” But I am also part of a brand that is considered obsolete, “he added.

For example, Lemhandez thinks it is very difficult to customize the CRM product that is most relevant to your needs. “We’ve all heard about Salesforce integration teams even though we’ve all used the self-service model,” he said.

Like many modern SaaS products, Folk attracts the promotion of popular products which are very flexible but very powerful. Examples include Notion, Airtable, Figma and Shopify.

For the past 18 months, People have been replicating their beta products. There are 10,000 people on the company’s waiting list who want to give it a try. I saw the product presentation for sure enough, you can start without any group interaction. When you first register, you will be asked to set up a workplace and invite your friends.

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Thanks to the integration of Google Workspace, users can download contacts, emails and schedule product history. People immediately start working on your contact data by combining backups, showing all sites and developing contact data.

With the help of a simple keyboard, people can search for contact data. You can search for a name, company, etc. Once you have this foundation, you can start utilizing your network.

People allow you to create groups to organize your contacts. Each group can represent a project or a specific group of people. For example, you can create a PR team, another for your existing investors, another for future customers, and so on.

When it comes to adding contacts to groups, you can search through your contacts, download new contacts on file, or take advantage of various interactions with third-party services. You can imagine the integration of Calendly, Webflow, Zapier, etc. You can also expect Zoom extensions and browser extensions between LinkedIn and Gmail. People are still building some of that mix.

Each group can be highly customized Users can add columns, filter and order contacts, add some logical in some areas. For example, you can order your contacts based on your most recent interactions. At any time, you can also switch to the view of the pipeline so you can easily see the level or your projects.

People allow you to send batch messages with variables, such as first name and last name. Team members can also add contact comments so everyone can stay on the same page. There is also a reminder feature

While Folk is competing with traditional CRM products such as Salesforce and HubSpot, the startup also considers data storage and paper products such as Notion, Airtable, Coda and Excel as competitors. There is also a new generation of CRM products on the market, such as Attio – a start I covered last year.

But it is a huge factory with some companies not using any CRM at all. There will be space for more than one starting point. People raised $ 4.5 million from Accel and 50 different angels.

Copyright: Dad