When Connect Founder and CEO Alex Kracov worked for Lattice, an HR company, was in charge of a marketing team of 20 people, and found out that as the company grew and rose in the market, the sales team had trouble organizing securities such as pitch, ROI analysis and features of potential potential customers.
As Kracov points out, when you start selling large corporations, you not only satisfy one buyer, you sell to a group of buyers, usually one or two people act like your champion. He wanted a way to organize all the sales materials related to a systematic approach.
He ended up building a solution himself that would be a prelude to what Dock became. “We built the prototype Webflow, there is no code, and it basically allowed our sales team to make a copy of a unique microsite for each customer in the sales process,” he said. After seeing this model being used regularly by his sales team Lattice, Kracov estimated that something was going well. He left his job as VP for Marketing to launch Dock last April, and a beta startup in August last year.
“So in my opinion Dock is a collaborative workplace for everyone in your company. There are many different potential cases that can be used, but our main focus right now is helping companies to have a complete customer life cycle, explains Kracov.This is down to helping the sales team create a reusable, scalable way to share sales tools with purchasing teams with purpose-built tools designed for sales activity.The device itself comes with several features outside the box to help customers get started.
He said that this ability to customize these sites for your brand and differentiate your customers from devices such as Understanding or Google Slides or Docs, and other sales teams that use it the most. You can also link to your CRM data, and get an analysis of opening, reading time and so on, to get a sense of whether people are actually looking at the product or not.
The startup now has five people, including three founders, with plans to hire up to 10 more employees next year. Kracov said the goal, however, is to protect and build the company as conservatively as possible now.
As he looks to add staff, he said being a fully fledged company would definitely help build a diverse organization, especially by giving him the latitude to hire him from anywhere. In fact, its first two employees are based in Nigeria and India.
Today the company announced a $ 3 million investment led by Altman Capital. It is no coincidence that this company is run by John Altman and his brother Max. John is the founder and CEO of the former Kracov company, Lattice, and supported the start-up.
The round also includes additional investors in Operators, Flexport Investments and a slew of industry angels.