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Artists like Harry Connick Jr. are using web3 to engage with fans –

Web3 attracted People from all walks of life, from traditional financial analysts and hedge fund managers to software developers. But a new justice group has been in the spotlight for the past 12 months: artists.

If rappers become such a big name Snoop Ey or small local painters trying to expand their reach, web3 allows creative creators to deepen relationships beyond the one-way communication focused on engaging, Terry Leong, founder of OurSong , told TechCrunch.

Our song, An NFT-focused platform co-founded by award-winning artist John Legend, has seen artists using OurSong be able to bring in at least 5% of their upcoming Instagram, Leong said. “While this may seem small at first, that 5% is made up of their fans, and often these loyal fans collect more than half of the material from each artist,” he added.

While there is financial incentive, the depth of web3 innovation is more than just new revenue streams, Leong said – it is an opportunity to take their ambition and bring it to the next level of digital content. The “next form” can relate to anything in the crypto ecosystem of NFTs to various theaters or the experience of interactive artists.

“The basic level of the metaverse is another way to experience your favorite artists, and although we have already seen examples of virtual dramas, the metaverse can also be a place where the artist can create a multiformat entertainment experience, “Michael Wagner, co-founder of the metaverse gaming platform Atlas star, he told TechCrunch. “When it comes to long-term engagement, the metaverse provides more room for artists to expand and expand their personal identity.”

MetaThe metaverse type consists mostly of real or extended reality for friends to interact with each other, while taking the web3 meta metaverse is very specific as users will interact with the internet in the digital world.

A number of site artists shared a similar sentiment: They are entering crypto to be heard and seen in a new way.

Harry Connick Jr., singer, pianist, and composer who has sold millions of albums worldwide, told TechCrunch that he has started his focused start, Medium groundlast month on Discord to interact with fans without “big company” directing him or his community.

“You don’t feel like there is anyone to watch over you – you can just be part of the team and it gives people in the community, including me, a sense of freedom and the ability to explore and create and return to this neutral venue,” Connick said. said.

Compared to the previous sites Connick used to connect with fans, his platform is a creative collaboration where people can talk directly to him and discuss all aspects of his career or his love of piano.

“There have always been a lot of doors separating artists and people who enjoy their work. Through this new technology, it is a great way to have a deeper and deeper connection in the community,” Connick said.

For example, Connick held a “Piano Party” event on April 21 where guests could learn about him, upload videos while playing piano, and connect with each other.

In addition, fans who have joined the Piano party will receive an NFT, similar to a graduation certificate, which will be counted as proof of their participation and community membership, Connick said.

“If I could find people I enjoyed growing up, imagine how that would shape my creativity,” Connick said. “You think about those opportunities [fans] now, able to be there and ask questions; It’s a very exciting time. “

While there are opportunities for large-scale web3 artists, there is still a learning curve and a barrier to access for some non-crypto-people accessing space, downloading and using messaging applications such as Discord, which has about 300 million users of history, to create an unsecured crypto wallet to connect to NFT markets to buy digital collections. Not everything is clear to fans who are unfamiliar with the crypto terrain. This may be able to limit the reach of these early artistic endeavors to connect directly with their fans and prevent those with less technological know-how.

“There’s a lot I want to do that I still can’t do,” Connick said of the technology that has yet to be created. “But it’s really gratifying to think that in the next three, five, 10 years, all the things going on in my head about the metaverse may be there.”

Still, on the other side of the spectrum creator, few are also discovering artists the opportunity to dive outside the physical world to communicate with fans online through other means such as NFTs.

Alex Macedaan independent artist who creates both good cultural art and NFTssaid that before last year, she was not involved in the crypto economy at all, but joined when she realized there was an opportunity to expand her audience and mobile technology.

“When I entered the NFT position, I was still a part-time artist,” Maceda told TechCrunch. “But NFTs are the main reason I am now able to become a full-time artist.”