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What Apple retail employees in Atlanta are fighting for

The Apple Store, located in the Atlanta Cumberland Mall, is the first of 272 retail outlets in the company to lodge a selection of the company. Employees have written an open letter outlining the changes they are pushing for: fair compensation and transparency in wage inequality within the company, a commitment to promote more BIPOC employees in leadership positions, and increase safety measures. COVID-19 in stores.

“We want to have a voice in the workplace,” said Elli Daniels, a retailer and union organizer. “We are doing this because we love Apple and we love our work, and we want to make sure we can continue to love the company as we do now. We are not doing that because we want to turn our backs on the company.”

On Friday, a group of Cumberland retail workers said they planned to enter the work lounge and post a statement of vision for all employees to see.

In the letter, employees write that they work for a large technology company “because Apple’s public values ​​go with ours.” They add: “We are here to live with them and we want Apple as well.”

This means that company values ​​do not always translate to the forefront. During the disaster, employees complained that while Apple was leading the retail department implementing COVID-19 safety measures, some retail store managers pressured employees to come to work when they encountered symptoms.

“We had a huge fan base when we started organizing everything we went through with COVID,” Daniels said. Opening the warehouse, the warehouse is closed, needs to be worked on at home, and has no idea what it looks like. You never know what you’re going through or if your customers are wearing masks, if not. “People have really recognized the need to have a voice at work.”

The complaint reflects a wider range of Apple hourly employees. While retail workers are responsible for bringing to life the company’s customer experience, they often feel ignored by Apple executives.

As Apple continues to record record revenues, retail workers are also feeling left out of the company’s success. Retail workers start at $ 20 per hour with the option of an annual increase, which can range from 1 to 4 percent. (This year, Apple has increased that by 10 percent for some employees.) Workers do not feel that this increase is accompanied by inflation or the rising cost of living in their region.

News of Apple’s retail workers in Atlanta filing for the organisation’s election has sparked a flurry of activity across stores across the country. The Cumberland Mall Apple Store is one of at least six stores currently pushing to merge, according to vice.

Apple has not pushed back publicly, but the tech giant is working with prominent lawyers opposed to the Littler Mendelson organization to respond to organizers in Atlanta. In a statement, spokesman Josh Lipton said: “We are fortunate to have members of this wonderful retail team and we value in depth everything they bring to Apple. We are delighted to provide compensation and benefits. ‘Stronger benefits for full-time and part-time employees, including health care, tuition fees, new parental leave, paid family leave, annual stock grants and many other benefits. “

Read the full letter from Apple Cumberland Mall retailer here: