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Google’s ad-tracking overhaul continues with first developer preview of Privacy Sandbox on Android

Last year, Apple added the transparency of App Tracking IOS, and the change in data flow for mobile users was enough to settle even Facebook. Now, Google, which relies on targeted advertising for its business model, is gearing up for years of adapting itself to tracking mobile ads and secrets.

Starting today, app development they can get their first look at the new systemas the introduction of the first developer of the Android Secrets Box came out, following a similar test route Google Chrome browser on the table.

This new feature is expected to replace the existing Android Advertising ID, Which is a retrievable identifier for any user with the Hidden Box in the “new, more unique advertising solution.” Like Apple, it claims to limit data sharing with third parties and cut off app recognition, but we still do not know exactly how the technology can be implemented. This developer works on top of Android 13 Developer Beta, with images of Pixel phones from Pixel 4 to current Pixel 6 models.

Google’s decision was to find a way to protect user privacy better than existing solutions, while still providing targeted advertising information on such websites and within many free apps. Critics, including competitors, secret advocates, and regulators, have suggested that its methods would compromise privacy and potentially give Google an unfair advantage that undermines competition. A lawsuit against Google filed by 15 state AGs was aimed at the Privacy Fund last year.

Developers are experimenting with getting a preview of the Privacy Box and Google’s cookies instead of the Themes API – and will find out how they can work in practice.